A U D I O / V I S U A L M I X T A P E O F $ U Z I A N A L O G U E / ©

ThuSep 24th
LA Times: It was back in the early ’90s that the hip-hop community started wearing brands like Nautica, Tommy Hilfiger, Polo — brands that represent a conservative, all-American aesthetic. How do you think preppy went hip-hop?88 Keys: It was definitely preppy, but the way hip-hop people wore these brands, they urbanized the look. I feel that takes away from the vision of the designer. I try to make it my own, but I still want to complete Ralph’s vision. Tommy Hilfiger has been urbanized to the point where it’s lost its value in consumer culture. It’s like, “Oh, those rap guys are wearing that? I’m not gonna wear that.” And that hasn’t happened with Polo. (story) Because I’m sure Ralph Lauren never wanted his clothes to be worn in high esteem by Japanese 20-somethings in Shibuya night clubs.Vision totally ruined. (Photo: $@ ©2008)

LA Times: It was back in the early ’90s that the hip-hop community started wearing brands like Nautica, Tommy Hilfiger, Polo — brands that represent a conservative, all-American aesthetic. How do you think preppy went hip-hop?

88 Keys: It was definitely preppy, but the way hip-hop people wore these brands, they urbanized the look. I feel that takes away from the vision of the designer. I try to make it my own, but I still want to complete Ralph’s vision. Tommy Hilfiger has been urbanized to the point where it’s lost its value in consumer culture. It’s like, “Oh, those rap guys are wearing that? I’m not gonna wear that.” And that hasn’t happened with Polo. (story)

Because I’m sure Ralph Lauren never wanted his clothes to be worn in high esteem by Japanese 20-somethings in Shibuya night clubs.
Vision totally ruined. (Photo: $@ ©2008)

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